Doe Deere is the founder of Poppy Angeloff, and for the last several years she’s been inspiring women to blend color with Victorian fashion. Poppy Angeloff itself was specifically for Victorian-inspired women looking for a modern twist to a classic look. To do this, Ms. Deere has used a blend of creative thinking and a vibrant color palette to create unique looks. Doe Deere came up with the idea for the company after discovering some family heirlooms.
They inspired her to create a company that made and sold classy vintage-inspired jewelry. Ms. Deere also had experience in the makeup industry, which helped her conceptualize and develop the color palettes for her products. After months of researching the history of jewelry making, Ms. Deere discovered a love for Victorian-era fashion.Ms. Deere has said that since the company was founded, its main mission has been to produce heirloom quality products that people could use on a regular basis and still pass on to their children.
Prior to founding Poppy Angeloff, Ms. Deere was best known as the creator of Lime Crime Cosmetics. The brand was well known for producing Vegan and cruelty-free cosmetics. Lime Crime Cosmetics became a global success with millions of sales on a yearly basis. The cosmetics company was started in Doe Deere’s apartment and was originally set to be purely a fashion line. However, Ms. Deere couldn’t afford to hire models for her clothes so she began modeling them herself; she eventually became known for her unique makeup looks.
This led Ms. Deere to create a makeup line for her fanbase, as well as anyone else who wanted to experiment with color; another factor in her decision was how difficult it was to get some of these colors. The was Ms. Deere saw it, she had the perfect opportunity to start her business, and that was where Lime Crime Cosmetics was born. Since pivoting to a cosmetics line, the company has seen an explosion in popularity and achieved cult-like status in only a few short years. The company and Doe Deere are well known for using Vegan-friendly, globally-sourced products that are high-performance.