L’Oreal Paris is the world’s largest manufacturers of beauty products, and through Nicolas Krafft – the company’s Vice President for Global Business Development – the brand continues to grow and partake in different activities that support diversity and globalism. Nicolas Krafft joined L’Oreal Paris in December 2002, and for more than 16 years, Nicolas Krafft continues to show the company that he is worth his executive position by building new strategies on how they would keep leading the market.
One of the strategies that the company wanted to develop is to show the world that they support diversity, and they wanted to showcase it through fashion shows and other related activities where the products can be seen clearly.
L’Oreal Paris held a fashion show last September 30, 2018, along the River Seine. It is the company’s second annual fashion show, and models walked on a 60-meter long floating catwalk. The models showcased the new looks for the season, highlighting the L’Oreal Paris’ commitment to investing more on beauty and fashion.
The public was free to watch the event, and people from different industries gathered along the River Seine to witness the event. The theme of this year’s event is Diversity in Women’s Beauty, and many celebrities from all over the world walked the runway, including Eva Longoria, Louise Bourgoin, and Elle Fanning. They wore clothes made by creative artists who wanted to highlight the city’s diversity. Refer to This Article to learn more.
The event was supported by other popular individuals, like Nikolaj Coster-Waldau from the Game of Thrones, and Marie Bochet, who is a popular ski champion and the company’s newest ambassador.
To showcase the different faces of beauty for the event, world-renowned stylist Stephane Lancien decided to create 70 new hairstyles, and Nicolas Krafft stated that 13 fashion brands partnered with them to highlight their seasonal collections.
Nicolas Krafft added that the event was televised and broadcast around the world, allowing people from 30 different countries to witness the event. He said that the goal of the fashion show is to capture the hearts of the people from overseas highlighting that the L’Oreal Paris brand is committed to bringing out the beauty in diversity.