Waiakea Hawaiian Volcanic Water’s mission of protecting the ecosystem led the premium bottled water company to develop degradable bottles. The company will be the first firm in the CPG (consumer packaged goods) industry to use them next year. Meanwhile, Waiakea Water uses recycled polyethylene terephthalate (which cost twice as much as regular RPET) to package its naturally alkaline water. Ryan Emmons, the man behind the company, is proud that Waiakea Water is ready to shoot every bullet in its arsenal to ensure that not only the environment is well-taken care of but also the welfare of humanity.
The degradable bottles yet to be adopted by Waiakea Water will mark the beginning of new era in the CPG industry. They are short-lived (only 15 years) as opposed to regular bottles which can be a nuisance in the environment for over 15 centuries. Also, they are recyclable and can be recycled alongside conventional plastics. In fact, they tend to improve the degradability of regular plastics when recovered together.
However, as much as the concept of degradable bottles is appealing, Waiakea Water had to overcome many challenges to achieve them. According to the innovative Emmons, Waiakea Water had to approach the concept of polymers from a different perspective. Making plastics biodegradable is a concept that Waiakea Water was not willing to experiment with (it has proved futile). While the company was interested in making plastics degradable, it had to obtain approval from the U.S Patent and Trademark Office on the degradation of plastics. Emmons affirms that was nothing compared to the difficulty his company had in developing a workable chemical process. He says that Waiakea Water performed over 1, 200 chemical experiments in the last five years to achieve a degradable product whose commercial qualities closely resemble those of conventional plastics.
Waiakea Water has received many awards in recognition of its humanitarian efforts, environmental concerns, and of course delicious and natural alkaline water with an array of health benefits. Some of the awards the company has under its belt include the Best Biz Awards, Dujour Awards, etc. It is also in possession of CarbonNeutral certification.