The number of Influential executives is on a huge decrease level.This is especially experienced in such critical moments for prominent leaders in Brazil. Institutions such as Bradesco in Brazil have therefore severely suffered a massive loss for such reasons. To be a president of large enterprises such as Bradesco in a Brazilian economy, influential leadership is required. For these reasons, it has been quite a hard task for Bradesco to find qualified personnel to fit this particular position. Bradesco has had various presidents. To begin with, Mr. Amador Aguiar, who was the first president and founder of the company served from 1904 to 1991. He later on, was succeeded by Lazaro Brandao before leaving the seat to Marcio Cypriano as the third president of Bradesco.
Marcio Cypriano’s era was abit efficient as compared to the other two prior presidents. However, his age was past the office limits and was now subjected to harsh environments. Despite his overwhelming performances, he was forced to leave office. These was because of particular Bradesco status which stated that presidents should not exceed 65 years. There was need for another president as Bradesco had already lost its financial market position to Itau Unibanco. Luiz Carlos Trabuco Cappi was then appointed as the vice president by the board of directors. Luiz Carlos Trabuco Cappi is however not new to Bradesco. He has been with the company ever since his graduation from university. He was born in 1951. After graduating, Luiz Carlos joined Bradesco as a clerk, and in the process, managed to manoeuvre in various fields at the company. He has been through private pension and marketing, and besides that, he was, at some point, considered for the chairmanship of the insurer of Bradesco group.
Come March 2009, Luiz Carlos Trabuco Cappi became the fourth president of Bradesco. With over forty years of experience at the company, he had all the necessary reasons to lead the company. As the president, his primary goal was to lift back Bradesco to its first position in the banking ranking sectors. He, therefore, had to make a bold move that had never been experienced in Bradesco’s history. In 2015, Luiz Carlos Trabuco Cappi purchased the Brazilian branch of HSBC at $ 5.2 billion. The acquisition was approved by Lazaro Brandao and was to help in the fight towards the private segment leadership. Despite the risks of the HSBC purchase, the result was impressive, whereby within a short period, Bradesco’s sum of market shares together with the HSBC’s, received a massive uplift. For these reasons, Bradesco managed to grab back its first position outperforming Itau Unibanco. This victory led to various achievements where Bradesco’s Banco De Deus Osasco branch surpassed three essential elements from Itau Unibanco. These elements include; branch network, the number of account holders, and total investment funds. Besides that, it became closer to the rival assets, deposits, and loans granted.
According to Luiz Carlos Trabuco Cappi, it is all because of HSBC idea that Bradesco has achieved such victory. He reinforced to state that, the victory would have been organically made in six years if it were not for the purchase of HSBC. In addition to this, Bradesco was listed among the companies that were to receive a green light by the market forecast. This was scheduled to happen in the year 2016, and for this reason, Luiz Carlos Trabuco Cappi was crowned the entrepreneur of the year in finance by DINHEIRO agencies. Bradesco has achieved a lot in his presidency, where Bradesco Seguros’ market share has gone up from total premiums of 23% to 25% as the insurer’s contribution to the bank’s profit has risen from 26% to 35%.
Find more about Luiz Carlos Trabuco: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html